Marketing Strategy

Evidence-based marketing, branding, and research

To thrive in today’s business environment, you need a targeted marketing strategy to help you respond swiftly to changes in evolving customer perceptions, expectations and demand. From branding to product development, find out how we can help you build a robust strategy designed to strengthen your relationship with consumers.

Be where your customers are

Developing a marketing strategy is vital for any business hoping to efficiently attract customers. We work with you to craft targeted marketing strategies that facilitate the launch of relevant products and services, long-term customer relationships, and maximized profits—both today and in the future.

Aziz Memon leads the Marketing & Strategy practice of Farber. 

Aziz Memon

MBA, CAAP, CMC
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Jason Friesen is a Managing Director with the Marketing & Strategy group at Farber. 

Jason C. Friesen

B.Comm, B.A.
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Brand Strategy

Your brand is more than your name, logo, and slogan–it’s the entire experience your prospects and customers have with your company, product, or service. Our brand strategy development process starts with an understanding of consumer needs and emotions, the competitive environment, and your vision for the brand. We help define your brand’s purpose, values, personality, and positioning, and the most compelling reason for customer choice: the brand proposition.

Niche and Diversity

There is growth to be had from poorly-tapped niches—but before you jump in, there are many questions to consider. For instance, it’s important to make sure the niche is big enough to be profitable, is well-suited to your product or service, and possesses an effective media ecosystem to propagate your message. We can help you identify which niches make sense for your business, decide if the potential ROI is worth the effort, and develop effective strategies to profitably target the niche. Additionally, we can provide oversight to your mainstream lead agency or your specialized cultural agency partner.

Strategic Oversight

Effective execution of a marketing strategy is often the biggest barrier to success. We can help your internal teams and external partners transition from strategy to action by monitoring their progress and optimizing their marketing efforts. We don’t project manage or guide the creative development process, but as authors of the strategy we will on-board your team, help them internalize the strategy, and collaborate with them to ensure that nothing is lost in the translation. If needed, we can also manage your search for the right marketing services partner—an unbiased and appropriate agency that will help you shape your marketing strategy over the long-term

Meet your team

Our experienced marketing team is focused on creating a targeted strategy to strengthen your relationship with customers.

Meet the team