Values and Culture

Farber’s distinct culture is built on a unique type of synergy—one that evolved from the relationship of the firm’s founding partner Alan Farber and Gary Lifman. On any given day, each member of our team is working toward one common goal—the success of our clients—and we’ll go to great lengths to help one another succeed in this endeavour.

This collaborative focus is so strong it’s almost tangible. Our clients frequently ask how such a large group of people—from different backgrounds, functions and geographic locations—can work so seamlessly together. Finding stellar people and business partners is undoubtedly part of the secret—but it stems deeper than that.

We aspire to make a positive enduring impact on our clients, our people and the communities where we live and work. Learn more about our commitment to community and social impact.


Each of our team members truly stands behind our organization’s ten core values—beliefs we refer to as ‘Farberizms’. This list of values guides our interactions with our colleagues, business partners and clients—and ensures each and every one of us conducts business in an ethical and client-focused manner at all times.


  1. There is always a solution. Thorough research and creative thinking can resolve any challenge.
  2. Trust is our currency. Without our clients’ trust, we have no business.
  3. Doing the right thing is always right. We opt for the moral high ground—even when no one is watching.
  4. No one has all the answers. We’re not above asking for help—even if it means referring a client elsewhere.
  5. What is right is more important than who is right. Ego shouldn’t get in the way of great ideas.
  6. There is no they, we are the they. United we stand. Our team doesn’t point fingers or pass the buck.
  7. Clients’ success is the primary metric. If it’s not good for the client, it’s not good for our business.
  8. Integrity and wealth creation are not mutually exclusive. We can act in the best interests of our clients and generate profit at the same time.
  9. Partnership is more than just a legal construct. It’s also an interdependent relationship.
  10. Putting our skin in the game changes the game. We’re always searching for innovative ways to align our needs with our clients’ needs.